Nicolas Perez - ACD Copywriter

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NICOLAS PEREZ GODOY
ACD COPYWRITER

ABOUT ME

^{Chicago-Based, Bilingual Associate Creative Director (Englist h / Spanish) from Chile 🇨🇱. GREEN CARD HOLDER.

15 years of experience working in countries like Chile, Colombia and USA for LATAM, Caribe, US Hispanic and US General Markets with a wide variety of clients such as The Coca-Cola Company, Kentucky Fried Chicken, Pepsico, Molson Coors, Burger King, Kia Motors, Volvo Cars, Huawei Mobile, Virgin Mobile, Dunkin’ Donuts, Uber, Chicago Cubs, Indiana Pacers, USA Today, Angostura Bitters, Tootsie, Tetra Pak, the Chilean government, among others, producing creative campaigns implemented in more than 30 countries.

Awarded and recognized with more than 100 awards during my career in several international festivals, including Cannes Lions, London International Awards (winning the first GRAND LIA in the history of Colombia and Ecuador), Clio, One Show, Effie, among others.

I’m a full-time metalhead, so of course I love to do work that rocks!}

ORTEGA - NOW IT'S A FIESTA!

People don’t love Mexican food because it’s perfect. They love it because it’s not... Taco sauce dripping, ingredients spilling out. For the relaunch of Ortega, we wanted to embrace that chaos and turn it into fun by introducing their first-ever fiesta ambassador, Brotega, who will turn every night into taco night.

DOVE MEN+CARE WHOLE BODY DEO - BANISH THE BO

Cosplayers’ pride knows no bounds. Dressed head to toe in foam armor, faux masks, and spandex for hours to embody their favorite heroes and villains, their ambition pushes sweat beyond the pits, allowing odor to build in places traditional deodorant does not reach. To help them beat the BO, we turned Dove Men+Care Whole Body Deo into the ultimate cosplay sidekick, so they can stay fresh and fully present while staying fully in character.

We started the campaign with a PSA specifically aimed at the proud nerd community, using their fandoms to show them all the places they could spray our whole-body deodorant, featuring three male cosplayer influencers: @dimmeeach, @jonathanbelle, and @webheadedhero.

When people saw our ads, they called us to action and we came to the rescue!

CASE STUDY

HUMANLY - NOT A HOME

In a country like the US, where homelessness is attempted to be solved with quick-fix solutions, we needed to address the underlying issue: living in a tent or a car will never compare to the feeling of having a place to call home.

An idea developed entirely in-house, voted on by the people of Chicago, honored with the People’s Choice Award at the 2024 Chicago Addys, and later went on to win an Emmy as well.

RECOGNITIONS.

Emmy

People's Choice
Award

Silver

Bronze

GOIKO GRILL - HUNGRYFIELD

A real-time in-game promotion, where bullets were used not to kill enemies but to win tons of free burgers.

RECOGNITIONS.

Silver Lion

Bronze Lion

THE COCA-COLA COMPANY - BILLBOARD HOUSES

An initiative to remove Coca-Cola's advertising and focus on what matters: the people of Ecuador.

RECOGNITIONS.

Shortlist

GRAND LIA

Gold LIA

Silver LIA

BURGER KING - TO GO. AS FAR AS YOU CAN.

The biggest proof you can order your Whopper to go, but you won’t take it far away.

After exploring thousands of Google Street View locations, we discovered these 100% genuine, caught-on-camera moments of people enjoying their Whoppers outside BK restaurants. Enough to declare: You can order your Whopper to go, but we can't guarantee you'll get too far.

This guy really loved the idea

RECOGNITIONS.

Bronze Lion

Silver LIA

Shortlist

Gold

Silver

BURGER KING - LAWYERS

Burger King introduced their new Quarter Pound King, and because it closely resembled a competitor’s burger, we decided to launch it with a bit of legal backup.

MUSEUM OF MEMORY AND HUMAN RIGHTS - THE MEMORY DIAL

Reliving the first day of a dictatorship to help new generations understand the value of human rights.

When General Augusto Pinochet overthrew the Chilean government on September 11, 1973, his regime quickly moved to silence the media. But radio was harder to control. Stations across the country aired reports of the atrocities that would shape Chile for the next 17 years.

To commemorate 45 years since the beginning of the dictatorship — and to help preserve the memory of what must never be repeated — we partnered with the Museum of Memory and Human Rights to reconstruct a minute-by-minute timeline of the first day of the coup d’état using original broadcasts.

Now a permanent exhibit, the project continues to generate earned media for the museum every September 11.

EARNED MEDIA

RECOGNITIONS.

Bronze Lion

Shortlist

Bronze

Crystal

CASEY’S - IF YOU LEAVE ME NOW

Sometimes you put so much care into your creations that it's hard to let them go.

RECOGNITIONS.

Gold

Bronze

OLD NATIONAL BANK - BRAND BILLBOARD

If you've been stuck on the Kennedy in Chicago, chances are you've seen the Old National Bank permanent billboard with many of these daily rotating headlines.

Black Friday

Student Loans

Cyber Security

Fall

Golden Years

Top Toy

Unwanted Gifts

National Compliment Day

Password

Jingle Bills

GRAMMYs’ night

Abe Lincoln’s birthday

Valentine’s Day

Tax Season

RECOGNITIONS.

People's Choice
Award

USA TODAY - TO THE POINT

USA Today’s new communicational platform to celebrate 40 years of journalism to the point.

USA Today, one of the most recognizable names in the news industry, needed a refreshed image to stay relevant with its audience and connect with a younger generation.

We developed a new visual identity and brand voice to meet that goal, modernizing the way they communicate and giving the nationwide network a tone that is clear, direct, and to the point.

FUNDACIÓN MERI + PLASTIC OCEANS - STILL AVAILABLE IN THE OCEAN

Plastic can take 500 years to biodegrade, that's why people keep finding on beaches plastic trash from discontinued brands and products that no longer exist.

RECOGNITIONS.

Silver Clio

Shortlist

Gold

Bronze

Crystal

Bronze

Shortlist

Let’s talk:

nicolas.perezg@outlook.com

+1 773 603 94445