DOVE MEN+CARE WHOLE BODY DEO - BANISH THE BO

Cosplayers’ pride knows no bounds. Dressed head to toe in foam armor, faux masks, and spandex for hours to embody their favorite heroes and villains, their ambition pushes sweat beyond the pits, allowing odor to build in places traditional deodorant does not reach. To help them beat the BO, we turned Dove Men+Care Whole Body Deo into the ultimate cosplay sidekick, so they can stay fresh and fully present while staying fully in character.

We started the campaign with a PSA specifically aimed at the proud nerd community, using their fandoms to show them all the places they could spray our whole-body deodorant, featuring three male cosplayer influencers: @dimmeeach, @jonathanbelle, and @webheadedhero.

When people saw our ads, they called us to action and we came to the rescue!

CASE STUDY