USA TODAY - TO THE POINT

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USA Today’s new communicational platform to celebrate 40 years of journalism to the point.

USA Today, one of the most recognizable names in the news industry, needed a refreshed image to stay relevant with its audience and connect with a younger generation.

We developed a new visual identity and brand voice to meet that goal, modernizing the way they communicate and giving the nationwide network a tone that is clear, direct, and to the point.