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NICOLAS PEREZ GODOY
ACD COPYWRITER

ABOUT ME

^{Chicago-Based, Bilingual Associate Creative Director (English / Spanish) from Chile 🇨🇱. GREEN CARD HOLDER.

15 years of experience working in countries like Chile, Colombia and USA for LATAM, Caribe, US Hispanic and US General Markets with a wide variety of clients such as The Coca-Cola Company, Kentucky Fried Chicken, Pepsico, Molson Coors, Burger King, Kia Motors, Volvo Cars, Huawei Mobile, Virgin Mobile, Dunkin’ Donuts, Uber, Chicago Cubs, Indiana Pacers, USA Today, Angostura Bitters, Tootsie, Tetra Pak, the Chilean government, among others, producing creative campaigns implemented in more than 30 countries.

Awarded and recognized with more than 100 awards during my career in several international festivals, including Cannes Lions, London International Awards (winning the first GRAND LIA in the history of Colombia and Ecuador), Clio, One Show, Effie, among others.

I’m a full-time metalhead, so of course I love to do work that rocks!}

HUMANLY - NOT A HOME

In a country like the US, where homelessness is attempted to be solved with quick-fix solutions, we needed to address the underlying issue: living in a tent or a car will never compare to the feeling of having a place to call home.

An idea developed entirely in-house, voted on by the people of Chicago, honored with the People’s Choice Award at the 2024 Chicago Addys, and later went on to win an Emmy as well.

RECOGNITIONS.

Emmy

People's Choice
Award

Silver

Bronze

GOIKO GRILL - HUNGRYFIELD

A real-time in-game promotion, where bullets were used not to kill enemies but to win tons of free burgers.

RECOGNITIONS.

Silver Lion

Bronze Lion

Bronze Lion

THE COCA-COLA COMPANY - BILLBOARD HOUSES

An initiative to remove Coca-Cola's advertising and focus on what matters: the people of Ecuador.

RECOGNITIONS.

Shortlist

GRAND LIA

Gold LIA

Silver LIA

In 2018, when I accepted the challenge of becoming Creative Director at Wolf BCPP (Chile), one of the first achievements with my team was participating in a pitch that made us the AOR for Burger King Chile during the Machado years. The following work is proof of four years of consistent brand building, always driven by bold and creative ideas that were deeply rooted in Burger King’s distinctive branding and unique identity. It’s worth noting that Burger King continues to work with Wolf in Chile to this day.

BURGER KING - TO GO. AS FAR AS YOU CAN.

The biggest proof you can order your Whopper to go, but you won’t take it far away.

After exploring thousands of Google Street View locations, we discovered these 100% genuine, caught-on-camera moments of people enjoying their Whoppers outside BK restaurants. Enough to declare: You can order your Whopper to go, but we can't guarantee you'll get too far.

This guy really loved the idea

RECOGNITIONS.

Bronze Lion

Silver LIA

Shortlist

Shortlist

Gold

Silver

BURGER KING - LAWYERS

Burger King introduced their new Quarter Pound King, and because it closely resembled a competitor’s burger, we decided to launch it with a bit of legal backup.

BURGER KING - HAUNTED WHOPPER

We celebrated Halloween by letting the dead have a Whopper their way.

Through a contest on our digital platforms, we invited a group of Burger King fans to join medium Vanessa Daroch for a séance in an abandoned hospital, asking the spirits what our Halloween 2019 Whopper should be.

BURGER KING - KING OF THE STREETS

Where there’s a king, there’s a Whopper.

To launch Burger King's new delivery service in Chile, we created a campaign that turned every street named after a king into a spot where you could enjoy a free Whopper.

MUSEUM OF MEMORY AND HUMAN RIGHTS - THE MEMORY DIAL

Reliving the first day of a dictatorship to help new generations understand the value of human rights.

When General Augusto Pinochet overthrew the Chilean government on September 11, 1973, his regime quickly moved to silence the media. But radio was harder to control. Stations across the country aired reports of the atrocities that would shape Chile for the next 17 years.

To commemorate 45 years since the beginning of the dictatorship — and to help preserve the memory of what must never be repeated — we partnered with the Museum of Memory and Human Rights to reconstruct a minute-by-minute timeline of the first day of the coup d’état using original broadcasts.

Now a permanent exhibit, the project continues to generate earned media for the museum every September 11.

EARNED MEDIA

RECOGNITIONS.

Bronze Lion

Shortlist

Bronze

Crystal

ESPN - INTERISTAS

Turning Italy’s Serie A into Chile’s Favorite TV Series

In 2020, when Inter Milan added Chile’s two biggest football stars of this generation—Alexis Sánchez and Arturo Vidal—to their roster, we saw a unique opportunity to connect with the Chilean audience and get them excited about following the European championships broadcast on ESPN.

Even though "Serie A" translates to "First Division" in English, for Spanish-speaking audiences the word Serie is closely tied to TV shows. That insight sparked the idea for INTERISTAS – Una Serie A de ESPN (Interistas – A TV Series by ESPN): the first online series written in real-time, inspired by the weekly performances of Arturo and Alexis.

We treated their season like a scripted drama. The campaign followed the players closely throughout the tournament, turning each match into an “episode” and building a deeper emotional connection with fans back home. From the advertising to the weekly match recaps, everything was crafted to feel like part of an unfolding TV series.

SOME EPISODES

CASEY’S - IF YOU LEAVE ME NOW

Sometimes you put so much care into your creations that it's hard to let them go.

RECOGNITIONS.

Gold

Bronze

Bronze

OLD NATIONAL BANK - BRAND BILLBOARD

If you've been stuck on the Kennedy in Chicago, chances are you've seen the Old National Bank permanent billboard with many of these daily rotating headlines.

Black Friday

Student Loans

Cyber Security

Fall

Golden Years

Top Toy

Unwanted Gifts

National Compliment Day

Password

Jingle Bills

GRAMMYs’ night

Abe Lincoln’s birthday

Valentine’s Day

Tax Season

RECOGNITIONS.

People's Choice
Award

USA TODAY - TO THE POINT

USA Today’s new communicational platform to celebrate 40 years of journalism to the point.

USA Today, one of the most recognizable names in the news industry, needed a refreshed image to stay relevant with its audience and connect with a younger generation.

We developed a new visual identity and brand voice to meet that goal, modernizing the way they communicate and giving the nationwide network a tone that is clear, direct, and to the point.

FUNDACIÓN MERI + PLASTIC OCEANS - STILL AVAILABLE IN THE OCEAN

Plastic can take 500 years to biodegrade, that's why people keep finding on beaches plastic trash from discontinued brands and products that no longer exist.

RECOGNITIONS.

Silver Clio

Shortlist

Shortlist

Gold

Gold

Gold

Bronze

Crystal

Crystal

Bronze

Shortlist

Let’s talk:

nicolas.perezg@outlook.com

+1 773 603 94445